Objectives:
During the past twenty years the pace, climate and language
(English) of international business has changed dramatically.
The effect of many different cultures has transformed the
rules, behavioural codes, methods and mannerisms of the international
business arena. Today companies expect both technical and
sales personnel to establish and maintain good business relationships
creating new demands on the inter-personal skills of the employee.
Though the dominant language may be English and the strongest
influence American, the present day global business environment
transcends borders, class, race, religion and cultures. It
seems to have created its own laws, code of ethics and even
its own identity. The ability to interact with other, often
diverse cultures has become an essential talent for the international
business person.
The goal of this course is to develop and reinforce existing
English communication skills and add techniques to enable
you to handle situations you may meet in the future with greater
confidence.
Main content
of the course:
Entries and
Warm-ups
Making your entry, "You never have a second chance to
make a first impression".
Engineers appreciate why one must warm-up an engine before
it's put to use but sometimes fail to use the same methods
with people. We used to call it small talk, but here we adopt
new ideas to let the guest or customer really "warm"
to us.
Written Communication
Faxes, e-mails, etc. The focus is on style and building business
relations in written correspondence.
Information
transfer
Sometimes we give it and sometimes we need to get it - in
either case it forms the basis of our business communication.
Telephone Communications
Dealing with telephone language habits.
Adopting a confident manner.
Being firm, polite and coherent.
Dealing with complaints.
Negotiation
Logic v's Emotion.
Setting agendas for negotiation.
Prompting discussion.
Recognising manoeuvres and dealing with them.
Dealing with objections.
Close and consolidation.
Meetings
Persuasion is out - motivation is in!
Setting goals and agendas.
Dealing with tactics.
Obtaining agreement.
Cultural influences and behaviour within meetings.
Target Based Presentation
Delivering smooth flowing presentations that both stimulate
and motivate the audience.
The latest buzz words in presentations.
Building a personal relationship with the audience and creating
the correct atmosphere.
Being in control.
Hosts and Guests
Hosting a business visitor or being the guest.
International do's and taboos that every business traveller
needs to know.
